The Millionaire Next Door
Most millionaires don't look rich, and that's why they are. Research on how ordinary people build wealth.
Biography
William D. Danko is an American professor of marketing who co-authored The Millionaire Next Door with Thomas J. Stanley.
Main ideas and philosophy
He shares Stanley's findings on frugality and wealth.
This profile is based on publicly available information and is being reviewed by our editors. If you spot an error, let us know through our social channels.