Thinking, Fast and Slow
Meet the two systems in your head: the fast, intuitive one and the slow, deliberate one. Learn when to trust each.
Daniel Kahneman was a psychologist whose research with Amos Tversky on heuristics, biases and prospect theory transformed economics and psychology. He was awarded the Nobel Memorial Prize in Economic Sciences in 2002 and spent much of his career at Princeton University.
Thinking, Fast and Slow (2011) brought his work to a wide audience. He died in 2024.
Kahneman showed that human judgement relies on fast, intuitive thinking that is efficient but prone to systematic errors, and that understanding these errors can improve decisions.
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Meet the two systems in your head: the fast, intuitive one and the slow, deliberate one. Learn when to trust each.
Beyond bias lies noise: unwanted variability in judgments that should be the same.