Books about innovation

Eric Ries

Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.

Adam Grant

An organizational psychologist explains how people champion new ideas and fight conformity.

Peter Thiel and Blake Masters

Real progress means creating something new, not copying. Contrarian ideas on startups and the future.

Seth Godin

Advertising is losing its power. The only way to stand out is to build something remarkable.

Steven Johnson

Good ideas rarely arrive in a flash. They emerge from connected networks, slow hunches and happy accidents.

Innovation