Books about startups

Eric Ries

Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.

Rob Fitzpatrick

Everyone, even your mom, will say your idea is great. How to ask questions that reveal the truth.

Jason Fried and David Heinemeier Hansson

Ignore conventional business wisdom. Short, punchy essays on starting and running a calm, profitable company.

Ben Horowitz

Honest advice on the hardest parts of running a company: layoffs, crises and leading when there are no easy answers.

Peter Thiel and Blake Masters

Real progress means creating something new, not copying. Contrarian ideas on startups and the future.

Geoffrey A. Moore

Why new products that excite early adopters often fail with mainstream buyers, and how to cross the gap.

Startups