Built to Last
What made some companies endure for decades: core values, big goals and a culture that preserves the core while…
Biography
Jerry I. Porras is a professor emeritus at Stanford Graduate School of Business. He co-wrote Built to Last (1994) with Jim Collins.
Main ideas and philosophy
Porras studied how core values and purpose help organizations endure.
This profile is based on publicly available information and is being reviewed by our editors. If you spot an error, let us know through our social channels.