The E-Myth Revisited
Work on your business, not just in it. Why small businesses struggle, and how systems set you free.
Entrepreneurship
Building something of your own takes more than a good idea. These books cover testing ideas cheaply, finding customers, managing risk and designing a business that supports the life you want.
Read them if you're thinking of starting a side project, going out on your own, or growing a small business.
- 31 books
- 8 authors
- 1 reading paths
If you read only one
Our essential picks in entrepreneurship.
The E-Myth Revisited
Michael E. Gerber
Work on your business, not just in it. Why small businesses struggle, and how systems set you free.
The Innovator's Dilemma
Clayton M. Christensen
Why well-run companies fail when new technologies arrive, and the theory of disruptive innovation.
The Lean Startup
Eric Ries
Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.
The Innovator's Dilemma
Why well-run companies fail when new technologies arrive, and the theory of disruptive innovation.
The Lean Startup
Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.
The Mom Test
Everyone, even your mom, will say your idea is great. How to ask questions that reveal the truth.
Building a StoryBrand
Make your customer the hero and your brand the guide: a seven-part framework for clear marketing messages.
Contagious
A marketing professor explains six principles that make ideas, products and messages spread.
Good Strategy Bad Strategy
Most 'strategies' are just goals and fluff. A strategy expert explains what real strategy looks like.
Originals
An organizational psychologist explains how people champion new ideas and fight conformity.
Profit First
Take profit first, then pay expenses from what's left. A simple cash system for small businesses.
Rework
Ignore conventional business wisdom. Short, punchy essays on starting and running a calm, profitable company.
Shoe Dog
The candid story of building Nike, from selling shoes out of a car to a global brand, with every near-disaster along…
Show Your Work!
Share your process, not just your results. A short, illustrated guide to building an audience by being generous.
Start With Why
People don't buy what you do; they buy why you do it. How purpose inspires loyalty.
The Hard Thing About Hard Things
Honest advice on the hardest parts of running a company: layoffs, crises and leading when there are no easy answers.
This Is Marketing
Marketing isn't hype or spam. It's the generous act of helping people solve problems, starting with the smallest viable…
Traction
The Entrepreneurial Operating System: six components to run a small business with clarity and accountability.
Zero to One
Real progress means creating something new, not copying. Contrarian ideas on startups and the future.
$100M Offers
A practical guide to creating irresistible offers by increasing perceived value, not cutting prices.
Built to Last
What made some companies endure for decades: core values, big goals and a culture that preserves the core while…
Company of One
Growth isn't always better. Build a business that's small, resilient and designed around the life you want.
Crossing the Chasm
Why new products that excite early adopters often fail with mainstream buyers, and how to cross the gap.
Financial Freedom
A practical guide to reaching financial independence faster by earning more, saving aggressively and investing.
Good to Great
What turned good companies into great ones? A research team's influential, and debated, findings.
Measure What Matters
The goal-setting system behind Google's growth: Objectives and Key Results, explained by the investor who brought it…
Authors in entrepreneurship
Other categories
- Habits and Discipline 41
- Productivity and Focus 37
- Mindset and Psychology 54
- Confidence and Self-Esteem 26
- Leadership 52
- Money and Financial Literacy 29
- Relationships 35
- Communication 35
- Emotional Intelligence 46
- Motivation 34
- Personal Growth 77
- Purpose and Meaning 53
- Creativity 25
- Decision-Making 39
- Health and Wellbeing 47